Wie Suchmaschinenoptimierung funktioniert, lernt man am nützlichsten umstandslos von der Suchmaschine. Hierfür stellt Google aktuell seinen innovativen SEO-Starter-Guide vor.
Etliche Jahre hat es gedauert, doch am Mittwoch hat Google endlich seinen aufpolierten SEO-Starter-Guide herausgegeben. Die letzte Einleitung in die Suchmaschinenoptimierung, die flott aus dem Hause Google stammt, ist aus dem Jahr 2011 und in Internetjahren gerechnet quasi in dieser Art alt wie die Bibel.
Der moderne Leitfaden ist eine Zusammenführung der Google-Webmaster-Academy und des alten SEO-Starter-Guides und soll Webmastern hierbei unterstützen, neumodische und suchmaschinenfreundliche Webseiten zu erzeugen. Neben den auf diese Weise oder in dieser Art aus dem alten Leitfaden prominenten Hinweisen Crawling, Indexierung und Content beinhaltet der moderne Guide gleichermaßen Abschnitte zur Notwendigkeit der Suchmaschinenoptimierung, zum Hinzufügen von strukturierten Datenmarkierungen und zum Anlegen von mobil-optimierten Websites.
Google gibt SEO-Hilfe
Der SEO-Starter-Guide initiiert mit den absoluten Grundlagen: Wie finde ich heraus, ob meine Seite schlechthin indexiert ist? Woran könnte es liegen, dass meine Seite (noch) nicht indexiert ist? Und wie sorge ich hierzu, dass meine Seite in den Suchergebnissen erscheint? Der Guide soll Seitenbetreibern nicht zuletzt binnen alledem beistehen, zu entscheiden, ob die Hilfe eines SEO-Experten braucht wird und woraufhin man innerhalb alldem achten sollte.
Vor allem im Hinblick auf die Umstellung auf den Mobile-First-Index offeriert der Guide hilfreiche Empfehlungen, unter anderem dafür, wie man die richtige Mobile-Strategie wählt und wie Seitenbetreiber kontrollieren können, ob ihre Seite die Google-Kriterien für Mobilfreundlichkeit erfüllt.
Der Guide ist derzeit in neun andersartigen Sprachen erhältlich (Englisch, Deutsch, Spanisch, Französisch, Italienisch, Japanisch, Portugiesisch, Russisch und Türkisch). 16 weitere Sprachversionen sind geplant.
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